E-commerce
Odoo for E-commerce
Odoo for D2C and B2B e-commerce — storefront, catalog, checkout, payments, shipping, and returns on one platform. Or keep your existing Shopify/Magento storefront and use Odoo as the back-office spine.
Last reviewed:
E-commerce
- Odoo modules mapped
- 6 Odoo modules mapped
- case studies
- 2 case studies
- GST TCS for marketplace sales
- PCI DSS
- EU consumer rights and distance selling
Pain points & how Odoo solves them
| Challenge | How Odoo addresses it |
|---|---|
| Shopify orders take hours to land in accounting | Real-time order sync from Shopify/Magento/WooCommerce into Odoo. Inventory decrements at order time; revenue posts on fulfillment. |
| B2B and D2C live in two separate systems | Odoo handles both: B2B customers see net pricing, credit terms, and bulk-order workflows; D2C customers see retail pricing and standard checkout. |
| Returns stuck in spreadsheets across the team | Returns merchandise authorization (RMA) workflow with customer self-service, warehouse receipt, refund automation, and revenue reversal in accounting. |
| Multi-warehouse fulfillment with no automation | Routing rules pick the warehouse based on customer location, stock availability, and shipping cost. Split shipments handled cleanly with single customer-facing tracking. |
| Inventory oversells when channels are out of sync | Single inventory source feeds every channel. Per-channel safety stock prevents overselling on hot SKUs during traffic spikes. |
Which online sellers run Odoo with TechUltra?
This company lists TechUltra as their Odoo partner on Odoo's partner directory under the industry label shown on the card (read on 5 November 2026). It has a full case study on this site. Work we delivered through other Odoo partners is credited to them and is not listed here.
- CABA Design Odoo label: Wholesale / Retail Case study: CABA Design
Recommended Odoo modules
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eCommerce + Website
Native storefront for D2C and B2B with checkout, customer accounts, and product variants.
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Sales + CRM
Quote-to-cash for B2B accounts; abandoned-cart recovery and customer-segment campaigns.
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Inventory + Purchase
Multi-warehouse, location-based routing, automated reorder rules per SKU.
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Accounting
Multi-currency revenue recognition, sales-channel cost allocation, refund handling.
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Marketing Automation
Email/SMS journeys triggered by purchase behavior and abandoned-cart events.
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Helpdesk
Customer-service ticketing tied to order data — agents see purchase history at first touch.
Which Odoo 20 apps do online sellers need?
| Odoo app | Module (edition) | What it holds |
|---|---|---|
| eCommerce | website_sale (Community) | Product pages, cart, checkout and online orders |
| Sales | sale_management (Community) | Quotations, sales orders and returns |
| Inventory | stock (Community) | Stock by warehouse, deliveries and returns |
| Delivery | delivery (Community) | Shipping methods and carrier rates offered at checkout |
| Barcode | stock_barcode (Enterprise) | Picking, packing and receiving by scanning |
| CRM | crm (Community) | Leads and opportunities from website forms |
| Accounting | account (Community) | Invoices, payments and reconciliation of payment provider payouts |
What does Odoo 20 look like for online sellers?
Screens from Odoo 20 that online sellers use every day, from our Odoo 20 feature guide. Each one shows where to find it in Odoo and why it matters.
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Website settings: Automate suggested products, Hide Add To Cart Odoo 20 · eCommerce
Automated cross-sell suggestions
Website > Configuration > Settings
Lets online stores suggest accessory, optional and alternative products without setting them up by hand.
Automated cross-sell suggestions: how to use it in Odoo 20 -
Abandoned cart follow-up settings with WhatsApp template selector Odoo 20 · eCommerce
WhatsApp abandoned cart follow-up
Website > Configuration > Settings
Helps recover abandoned carts by following up with customers on WhatsApp.
WhatsApp abandoned cart follow-up: how to use it in Odoo 20 -
Settings: Allow Spontaneous Returns option enabling portal product returns Odoo 20 · eCommerce
Return management
Sales > Configuration > Settings
Lets customers start product returns themselves from the customer portal.
Return management: how to use it in Odoo 20 -
eCommerce Orders list with status tiles, visitors, orders and sales dashboard Odoo 20 · eCommerce
Order dashboard
Website > eCommerce > Orders
Helps teams see eCommerce orders and their statuses at a glance from the order list.
Order dashboard: how to use it in Odoo 20 -
Delivery method eCommerce tab: Estimated Delivery with selectable day range Odoo 20 · eCommerce
Preferred delivery date
Delivery method form > eCommerce tab
Lets customers pick when they want their order delivered.
Preferred delivery date: how to use it in Odoo 20 -
Delivery method form using the new ShipStation provider Odoo 20 · Inventory
ShipStation shipping connector
Lets businesses ship through ShipStation directly from Odoo.
ShipStation shipping connector: how to use it in Odoo 20
Sample features
- Two-way Shopify / Magento / WooCommerce sync (orders, inventory, customers, returns)
- Multi-warehouse fulfillment routing by location/stock/shipping cost
- B2B portal with net pricing, credit terms, and bulk-order workflows
- Abandoned-cart recovery with email + SMS sequences
- Returns merchandise authorization (RMA) with customer self-service
- Subscription / recurring orders for D2C consumables
- Native payment integrations (Stripe, Razorpay, PayPal, Adyen)
- Native shipping integrations (Shiprocket, FedEx, UPS, DHL)
- Tax handling for cross-border sales (VAT MOSS, US destination tax, GST)
- Per-channel revenue reporting and contribution analysis
Use cases for online sellers
- Business process Order-to-cash in Odoo 20 From a quote or an online order to cash in the bank: credit checks, channels, returns and collections. Open
- Integration BigCommerce and Odoo Two-way sync of orders, customers, catalog, variants, stock, prices, tracking and refunds. Open
- Integration Magento (Adobe Commerce) and Odoo Orders, customers, variants, stock, prices, shipments and refunds between Magento 2 and Odoo. Open
- Integration Stripe and Odoo Payments, fees, refunds, chargebacks and payouts synced to Odoo, with automated reconciliation. Open
- AI AI WhatsApp chatbot A WhatsApp chatbot grounded in your Odoo data for ordering, support, FAQs and lead qualification, with handover to a person. Open
- AI Intelligent Warehouse (3D) A 3D digital twin of your zones, aisles, racks and bins, built as an Odoo module on the same stock records. Open
- Erpmate AI agents Erpmate for retail and wholesale The right stock in the right store, and no expired lots on the shelf. Open
- Odoo 20 guide Odoo 20 website and eCommerce guide Every Odoo 20 change in Website, eCommerce, Appointments, Blog, eLearning and Events, with screenshots. Open
Compliance & regulatory
| Standard | What it requires |
|---|---|
| GST TCS for marketplace sales (India) | Marketplaces collect tax at source on supplier sales, and the credit must reconcile to your own returns. Odoo matches marketplace settlement reports to invoices so the credit is claimed against real orders. |
| PCI DSS | Card data stays with the tokenised payment provider. Odoo stores the payment reference, never the card number, which keeps the store out of the widest audit scope. |
| EU consumer rights and distance selling | Distance sales carry a statutory withdrawal period and prescribed pre-contract information. Return windows and refund obligations are configured per market rather than assumed to be uniform. |
| EU packaging EPR and WEEE | Sellers placing packaging, batteries or electrical goods on EU markets register and report volumes by material. Packaging and category data live on the product so reporting is a query. |
Frequently asked questions
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Should I use Odoo eCommerce or keep Shopify?
If you're already on Shopify and happy with the storefront, keep it — Odoo is excellent as the back-office spine. If you're starting fresh or your Shopify customizations are getting expensive, Odoo eCommerce is a viable storefront. We've migrated clients from Shopify to Odoo eCommerce when checkout customization costs hit $50k/year on Shopify Plus.
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How fast does Odoo sync with Shopify or Magento?
Real-time for orders (webhook-driven, lands in Odoo within seconds). Inventory syncs every 5 minutes by default — adjustable. For high-volume sellers (1,000+ orders/day) we tune to webhook-only architecture so there's no batch delay.
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Can Odoo handle B2B and D2C on the same platform?
Yes — same product catalog, different pricing rules, different checkout flows. B2B customers can see net pricing, credit terms, and bulk-order CSVs; D2C customers see retail pricing and standard checkout. Customer-segment-based content (different homepages, navigation, promotions) is native.
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Does Odoo handle subscriptions or recurring orders?
Yes — Odoo Subscription module handles recurring billing for SaaS-style products and recurring D2C orders (consumables, beauty boxes, food). For more complex subscription mechanics (paused subscriptions, swap-skus, reactivation campaigns) we add custom rules — typical add-on is 2–3 weeks.
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Can Odoo route orders to the right warehouse?
Yes — routing rules pick the warehouse based on customer ZIP, stock availability, shipping cost to destination, and SKU constraints. Split shipments (where one order ships from multiple warehouses) handled cleanly with single customer-facing tracking. Configurable per channel.
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How are returns handled?
Customer self-service RMA portal triggers a warehouse receipt, an inspection workflow, and an automatic refund or store credit. Revenue is reversed in accounting; inventory is returned to stock or routed to an exchanges/destroy queue based on inspection. Returns metrics feed into per-product cohort analysis automatically.
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Implementation timeline for an e-commerce business?
Pure D2C with one channel: 10–14 weeks. Multi-channel (own store + Shopify + Amazon): 14–18 weeks. B2B + D2C with separate flows: 16–20 weeks. Adding ERP back-office to existing Shopify (no migration): 8–12 weeks.