What is Search Engine Optimization (SEO)?
SEO is a practice that increases your website's quality and quantity of traffic through search engine results. SEO is a process of optimizing & boosting your website content & ranking so that search engines like Google, Bing, Yahoo, etc show you on top of the search results for specific keywords. If you are looking to gain more traffic or visitors or customers on a website without the help of SEO so that’s not gonna happen, Google considers SEO as a good activity for website quality increase if done in the proper way. The idea is to use “White Hat” SEO practices to organically grow your rankings, instead of “Black Hat” - deceptive and misleading - SEO.
Our professionals do not leave any stone unturned as startups are keen to bring their business to a top position and enhance their revenue. In order to give valid and stable SEO services, our webmasters focus on local search engine ranking services rather than global ones. Our main aim and vision are to brighten high traffic keywords with the dense practice of organic search engine tactics.
If the first thing you must do in order to be found on the internet is to build a website, then the second thing you must do is appear on the first page of a search engine ranking.
The Platform of SEO is supported by two pillars first is “On-Page” and the second is “Off Page”,
On-Page SEO: Dressing up your website in a proper way
Meta Title and Meta Descriptions are the main elements of your website that tells search engines what exactly your web page is about. Every page should have their unique Title & Description.
Content is the heart of your website that gives the information in the form of a story presented in a contextual way. Be very concerned about your content and make it unique and easy to understand.
SSL (Secure Socket Layer) is a digital security service that is used for a secure encrypted connection between the browser and the user’s computer. Google considers “Spam” or “Unsafe” websites that don't have an SSL Certificate.
Responsive Web Design
Responsive Web Design (RWD) is a web development process that creates vital change for the appearance of a website in any screen size whether it is Mobile, Tablet or Monitors the website should appear in a proper form
Website Speed Optimization
3 second. That all you need to engage the visitors the more time your website takes to load the more you lose your customers. Slower websites are also at risk to be penalized by Google which has a lower ranking.
The canonical tag tells search engines that the URL is the master copy of the page. Canonical tag averts duplicate content in search engine optimization (SEO).
ALT tag (ALT Attribute) is an alternative text that appears when the element or the image takes time to load. ALT tag should be relevant to the image so that viewers can understand what was the image about.
Describe your Content, Include Keywords in URLs, Use Hyphens to Separate Words, Use Lowercase Letters in URLs, Keep URLs Short, Limit Folders in URL Structure, No Special Characters or Numbers
Robots.txt file is used to crawl your website in search engines. You can Allow and Disallow in which search engine you want to crawl your website or which page you want to crawl and which you don't.
A sitemap is used to provide information about pages, videos, images and other files on your website. Search engines read this file quickly and crawl your website quickly.
Off-Page SEO: Increase your global presence in this competitive digital era
Social platforms are the best playgrounds for brand appearance you can share anything you want. Platforms like Facebook, Twitter, LinkedIn, Instagram, etc are so successfully strong, they surely know how to attract people. Social media are best for hunting clients or you can share stories that the world sees.
Link building is the practice of gaining traffic and authority from other websites owners by sharing your website link (hyperlink) to their site to your page. Link building is the most important and the hardest part of SEO. We TechUltra Solutions have a well experienced SEO team who are experts in Link Building and other SEO Strategies for Odoo Websites (Specifically).
Everyone recognizes content marketing as blog post but the main concept of content marketing is to share relevant & valuable content to attract an audience that drives profitable customers. You can share your content in the way of Blog, Article, Press Release, News & Stories and share them on social media and on other portals.
Brand listing is to be said as Business Listing and Product Listing. Business listing is one of the best ways to describe your company in one place as for example your company name, your products, your address, owner of the company, business hours, keywords (for search result), phone number, review & website visit link all the information of your business is one place.
Reference: Google My Business,Bing Places For Business
Forums are platforms of questions & answers where you can ask questions or answer the question which were asked. Forums are an easy way to communicate with users and convert them into customers or you can simply help them by answering there questions. You can also create backlinks by applying hyperlinks in your answer.
Share your PDF or PPT file in a document sharing portal to gain extra traffic.
It is also important for businesses to be able to share large files. Emails may limit the size of a document you want to send, but with document sharing portals, file size is never a problem. By using robust document sharing portals, you can safely and securely store all your shared business documents.
Odoo SEO Service
Sometimes SEO isn’t about getting in front of a global audience. Sometimes it’s about reaching the people in your immediate neighborhood. We use local SEO techniques to help you reach those customers just outside your door.
So these are processes to make your SEO perfect to benefit and maximize your global footprints and strengthen your online visibility. Above are various guidelines to make your seo effective. There are many types but we always believe in WhiteHat SEO.
You can reach us to get a free SEO audit report of your website, we will be happy to serve you.